Service Innovation

I am sure we have all seen Ask.com's "Instant Getification" commercial about how their search engine gives their users a wholesome experience. This is a service innovation initiative adopted by some of the top search engines (Yahoo, Microsoft LiveSearch and Ask.com) to be able to compete with Google. These companies are providing graphically rich alternatives called "blended" results which include images, videos, maps and local directory information. These companies are redesigning their search engines with new designs and content partly because videos and images can now be indexed. However, the big challenge is how will these companies be able keep their search results simple and easy to read while at the same time providing the users with other useful information?

Google has become a giant industry and they are evolving as well and it will take leaps and bounds for these other companies to compete. Even though Google offers a simplistic experience for its users, it is still efficient and effective. For more insights on this article, you can find it at: http://www.businessweek.com/innovate/
and look under service innovation.

Aubrey